Branding Guide
Jóia is an emerging jewelry brand based in Limeira, São Paulo — Brazil’s biggest gold-plating manufacturing hub. The brand is focused on promoting the aesthetic of the city, which is characteristically country, adding a touch of luxury. It celebrates the artistry and heritage of Brazilian jewelry, offering jewelry that empowers self-expression, authenticity, playfulness, and elegance in everyday life.
Advertising Designs
Designs focused for traditional and digital media exposure.
3D modeled and textured on Autodesk Maya. Lit and rendered with Autodesk Arnold. Edited on Adobe Lightroom, Illustrator and Photoshop.
Merchandise
Mockups
Designed and drawn on Adobe Photoshop, Illustrator and Procreate.
Social Media:
Posts + Copy
Meet the Brand.
Platform: Instagram (Feed)
Location: Tampa, FL
CTA: Come say olá, uai!
Time: 10am on Tuesday
Product spotlight.
Platform: Instagram (Feed), Facebook (Feed), Pinterest
Location: Tampa, FL
Call to action: Shop your shine at the link in bio!
Time: 10am on Thursday
Launch Campaign Strategy
Goal: Establish a strong, distinctive brand presence for Jóia by pushing for widespread awareness and then zoning into engagement, all the while communicating its unique countryside-meets-luxury identity.
Objective: Within the first two weeks of launch, grow Jóia’s combined Instagram and TikTok following to 5,000+, and generate 500,000 total impressions across both platforms through an integrated marketing campaign focused on brand storytelling, influencer partnerships, and creative visual content, while achieving a minimum engagement rate of 5%/post.
Strategy: Online and offline advertising, PR, Audience Engagement.
Tactics:
Content launch series
Influencer seeding campaign; 5–7 micro-influencers (2.5k–50k followers)
Paid media boost
Hashtag and UGC content
Brand story and social cause post
Merch Drop
Pop-Up Event
